Proposal Submission Letter

Test Cover Letter The Virtual Community Group, Inc. 17 Park Road Rural Town, NH July 1, 1995 Jane Smith, Executive Director Xavier Foundation 555 S. Smith St. Washington, D. C. 22222 Dear Ms. Smith, I am satisfied to present this proposition from the Virtual Community Group, Inc. , mentioning a speculation of $50,000 every year more than two years from the Xavier Foundation to help our Enterprise 2000 initiative.This award would give some portion of the assets required for us to prepare in any event 1200 low-pay business visionaries in country New Hampshire, helping them obtain the PC aptitudes they have to make economical nearby organizations as we enter the twenty-first century. As somewhere else in the U. S. , the financial wellbeing of New Hampshire's country networks has endured consistent decrease since the mid 1900's. Family cultivates, which once framed a monetary base supporting enormous quantities of provincial occupants, have been everything except destroyed by huge scope agribusiness.Moreover, since 1960, New Hampshire has lost xx% of its assembling employments, as enterprises or nearby manufacturing plants have closed down or moved tasks out of state. Therefore, a huge number of people from New Hampshire †especially our youngsters †are moving to urban areas to look for occupations, eradicating and further devastating rustic networks, yet adding to the developing pool of urban unemployed.By tapping the vitality of the little nearby business person, and connecting it to the blast in correspondences advancements, we trust it is conceivable to turn around this pattern, empowering provincial occupants to hold feasible, excellent employments a long way from mechanical and urban focuses. Humble communities would again offer a wide range of business openings †from little assembling to administrations to retail †and create sound, differentiated economies without precedent for ages. Shockingly, numerous little business people can't bear t he cost of either the preparation or gear expected to take an interest in the awards of the Information Revolution.Enterprise 2000 was planned expressly to address this absence of equality, and help level the correspondences playing field. Working as a team with microenterprise associations, junior colleges, and organizations which reuse PC equipment, Enterprise 2000 will offer burdened business visionaries the accompanying administrations at low or no charge: †¢Day-time or night classes in fundamental, middle, and propelled PC aptitudes †¢Training to utilize the Internet and other data systems †¢Assessment of MIS needsAccess to reconditioned PC equipment After two years of experimentation and program advancement, the Virtual Community Group has molded a brilliant, effectively replicable model in Enterprise 2000, and built up a serious extent of believability among local gatherings, strategy creators, and funders. Our cooperation with different offices use each dollar invested.Given that the Xavier Foundation has just made various key speculations to improve the lives of the country poor, we are approaching you to assist us with propelling our joint target above and beyond. I value your thought of this proposition. If you don't mind don't hesitate to call me on the off chance that you have questions or might want us to mastermind a site visit. I anticipate meeting with you soon. Truly, Executive Director (This example introductory letter was made for AGM by Molly Clark Associates. )

A trip to Venice

Presentation A bunch of individuals over the globe, long to visit Venice city in Italy because of various reasons. Venice is a little city that exists in 118 islands with 150 channels associated by more than 400 scaffolds. It is situated inside the Venetian Lagoon in Italy. It has a moderate whether with muggy summers and wet winters.Advertising We will compose a custom report test out traveling to Venice explicitly for you for just $16.05 $11/page Learn More The work of art and compositional structure of pictures gives the city its uniqueness and magnificence. The name Venice is gotten from the Veneti individuals who settled in the district in the tenth century. The city is separated into 6 segments; cannaregio, San Marco, Cas Venice, Tello, Santa Croce, San Polo and Dorsoduro. It is otherwise called the ‘city of canals’,’ the coasting city’ ‘the city of bridges’. Different researchers have likewise characterized the city as the most sentiment al city inside Europe. Its winding waterways and traffic free, makes it simple to explore and investigate. It has numerous grand squares, places of worship and mosques related with delightful and intriguing shops stopped with decent sentimental products. (Wilmer, 2009) Venice is effectively available via train at the Santa Lucia train station. A visitor can likewise fly, however the city has a little air terminal. From that point, you can board a transport or a vessel. While in Venice, the most well-known type of transportation is vaporetti pontoons. Gondolas and cabs likewise offer probably the most sentimental and extravagant methods for transport. While in the city, there are various delightful works of art which can intrigue vacationers. The Venetian glass from Murano, Carnival veils planned from keepsakes, marble paper, ribbon and watercolors of Venetian scenes finishes the rundown. Venice is consistently feeling celebratory with celebrations, for example, the Carnevale festivi ty and Redentore Regatta toping the rundown. (Cucco Umgiesser, 2006) Finally, as the two couples get ready to Venice, probably the most drawing in locales will incorporate; Piazza San Marco, palazzo Ducale, Ponte Di Rialto, Canal Grande, Basilica Di san Marco and Galleria del’ Accademia. These heavenly locales have been accounted for by past visitors to be more engaging than others. This paper will set up an itemized agenda for multi week for the two couples who are visiting the city. The showcasing Ps which is abused is the spot since it gives them the genuine experience of having an excursion. (Davey, 2006)Advertising Looking for report on correspondences media? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Accommodation Couple A Couple A will be reserved in at Ca Mari Adele Hotel in Venice. The lodging which has been evaluated as one of the most sentimental inns in Venice, offers a generally excellent view point to see probably the most brilliant places in Venice. With the appearance of innovation and to catch the necessities of the customers, the lodging was at present revamped to incorporate a portion of the ongoing conveniences which are required by our clients. Ca Mari Adele is beautified with dams’ chi, African wood furniture, Moresch, Swarovski precious stones, and hide backdrops among other sentimental embellishments. The magical and sentimental interests persuade various darlings, this is the inn to remain. The rooms are structured so that they are sitting above Grand Canal situated in focal Venice. The rooms are fitted with level screen TV, washroom, DVD, web get to, attendant service, spin pool and shower robe. The smorgasbord dinners are served in 24-hour round with the help of a multilingual staff working in the inn. The rooms in the lodging go as modest as 600.00 â‚ ¬ for one night. (Simpson, 2007) Advertising We will compose a custom report test out traveling to Venice explicitly f or you for just $16.05 $11/page Learn More Pictures indicating wonderful rooms inside the inn Couple B The subsequent couple will be reserved at Bauer Il Palazzo lodging. The inn is one of the most lavish places on the planet with a presidential suit costing EUR 5000.00. It in this manner satisfies the couple’s need of sumptuous visit. The lodging is more refined than different inns inside the Venice city. The inn mirrors the Venetian richness with extravagant dã ©cor which is intended to suite the requirements of the couple. The lodging is arranged just miles from St. Mark’s square and is inside the nearness of the best Venice shops, historical centers and destinations. Bauer Il Palazzo lodging has its own private vessel dock and consequently visitors showing up at got by luxurious entryway. The embellishments inside the inns rooms and suites cause the customer to have a genuine holiday’s lodging experience and impression. (Ninfo et al, 2009) clarifies that, n umerous rooms inside the inns include gallery and patios that offers an open door for a dynamite perspective on the St. Imprints bowl and the Grand Canal. The break quick is served at the patio and parlor (Settimo Cielo) which offers a great perspective on the tidal pond and the whole Venice city. The smorgasbord suppers are served 24 hours while the bars anteroom gives pleasant music that keeps the client’s engaged entire night. The air is astonishing at the Gran waterway, particularly with the unrecorded music that plays each night. The lodging offices incorporate; wellness spaces for exercise and essential treatments. The couples remaining in the lodging can't need spot to purchase astonishing blessings, as the Bauer Il Palazzo inn has a breathtaking boutique that is fitted with vital tweaked administrations a customer would require. (Grewal Levy,2010), Advertising Searching for report on interchanges media? We should check whether we can support you! Get your first paper with 15% OFF Find out More A portion of the brilliant rooms and view focuses in Bauer Il Palazzo lodging Day 1 Couple A Nothing has been so astounding to various visitors when they show up and are taken round the whole Venice city just to have a see of what is in the town. The most sentimental route is to show up in Venice at around dusk and afterward take a gondola to the lodging. The couples ought to stay away from the day time gondola rides since during day time they are being utilized by other visitor. A concise enlistment and direction will be doe just to guarantee that the customers are very much familiar with the inn activities. At that point, they will be demonstrated their rooms. At night, the couples will serve their supper at their own desire, after which they can move to the bar, where there is an unrecorded music day by day execution. The band in the bar offers very quite engaging melodies. The primary night will be a long one for the couples as the lodging offers great and sentimental spots that may require an entire night alert. This, I persuaded, will be in excess of an incredible path for the couples to begin their remain and make the most of their sentiment. (Wilmer, 2009) Couple B This is an alternate class of couple who are keen on having a greater amount of lavish remain instead of progressively sentiment and Bauer Il Palazzo lodging offers nothing not as much as that. Davey, (2006 p97) on appearance, the couples can take a private chopper that will fly them into the inn. The couple will at that point be marked in. Essential staff presentation will be done, and lodging direction. The customers are relied upon to show up at around noontime. Given that the inn has a private vessel, the couples can be taken around just to have a concise see of the genuine Venice experience. They will likewise be strolled around the hotel’s boutique which has exceptionally excellent items one can be keen on. Given that these are somewhat matured individuals, they can join the well ness space for a back rub from there on they can join the bar for decent unrecorded music. Day 2 Couple An in the first part of the day, the couples can take the gondola visit for two. No excursion in Venice can be practiced without encountering pleasant conduits. The excursion shows the most private and loosening up trips along the excellent city trenches that investigates the history. The couple can likewise appreciate the dreamlike landscape. This is a chance to see old structures and the scaffolds in the city. (Grewal Levy,2010), The gondola tourâ (Venice by 2012) After the ride understanding, the couples can visit the Piazza San Marco (Saint Marks square). In spite of the fact that, the spot is known about floods, the couple doesn't have to stress since it floods just came during winter. While here, the couples can visit a few historical centers and the campanile. The ever present pigeon runs inside the square makes the spot so alluring. Inside the congregation is secured wit h Byzantine mosaics. From the church’s gallery, one can see a perspective on the Piazza. They will at that point move back to the lodging for a night party. (Grewal Levy, 2010) Couple B The couples can begin their visit by visiting the vault workmanship. A visit of the Ca’ Rezzonico, Pieta, Scuola Grande Di San Rocco will give the couple a genuine encounter by review the imaginative work. The wonderful houses and the Medieval and Renaissance ancient rarities will be engaging to the couple. The couples would then be able to investigate the Grand Canal in the Dorsoduro. The locales are as cool as the narrowing causes it to seem like a town. They would then be able to shop at rear entryways for a portion of the extravagant customary products. A vessel ride back to the inn at night will give a genuine importance and experience of the lodging. (Simonis Venice, 2007) Day 3 Couple A Boat ride voyage through the island will be a super method to begin the day. Just meters over the Venetian Lagoon, the couples can take a vessel ride through the awesome Burano’s road. While here, the couples can shop at decorations and the shaded glass of the Murano. In the wake of shopping, the couples can ride back to Campanile to have a bird’s eye perspective on the Venice. The view is incredible with the Lido and the entire Lagoon and Dolomites from a far separation. This will be an open door for the couples to have some little rest. Being here will be a chance to have a perspective on the whole Venic

Malt Liquor Consumers Drink More and More Often

Malt Liquor Consumers Drink More and More Often Addiction Alcohol Use Print Why Malt Liquor Consumers Drink More Often By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on April 06, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 04, 2020 blue jean images / Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Malt liquor is not your average beer. Typically malt liquor beverages have a higher percentage of alcohol content, are sold in larger containers, and are sold at a lower price per volume than the average beer. Compared to a standard drink, the typical malt liquor beverage is off the scale. The average malt liquor beer can average 80% more alcohol content than the usual 12-ounce beer. Because malt liquor represents a quick, cheap alcohol buzz, the beverages have been traditionally targeted at lower-income, minority communities. In fact, one study found that malt liquor drinkers are more likely to be homeless, unemployed, on public assistance, compared to regular beer drinkers. The study also found they also tend to drink more alcohol, and drink more often than other types of drinkers. Consume More Alcohol Per Drink Measuring malt liquor beer consumption is difficult because malt liquor beers differ from other beer beverages in two important aspects: container size and alcohol content by volume, said Ricky Bluthenthal, assistant professor at Charles R. Drew University of Medicine and Science and corresponding author for the study. We found that the combination of these differences resulted in the average malt liquor drinker in our study consuming 80% more alcohol per drink than the average regular beer drinker. Although we did not report consequences in this paper, typically the more alcohol consumed the greater the probability of negative alcohol-related consequences for an individual and their community. Increased Risk of Problems Malt liquor beers can be sold in containers as large as 40-ounce bottles, or forties as they are referred to, said Rhonda Jones-Webb, associate professor in the School of Public Health at the University of Minnesota. Forties are commonly sold chilled and wrapped in brown paper bags for immediate consumption, and independent web sites devoted to malt liquor as well as rap lyrics and movie scripts encourage chugging the bottles before they get warm. The combined effects of higher alcohol content, larger serving size, and faster consumption can result in higher blood alcohol levels, an increased risk of aggressive behavior, and other alcohol-related problems. A Sign of Masculinity? Jones-Webb said that malt liquor beers are largely targeted to African American and Hispanic youth, and young adults. Malt liquor brands such as Steel Reserve, Hurricane, Magnum, and Panther are used by the alcohol industry to connote power and machismo and lure youth and young adults into the market. Rap artists have been popular images in malt liquor advertising and gangsta rap performers portray malt liquor as a sign of masculinity. The targeting of minority youth for malt liquor sales is of particular concern because alcohol advertising has been shown to influence the brand choice, and brand choices during youth can influence beverage choices as adults. South Los Angeles Study To find out more about malt liquor drinkers, the researchers went to the streets conducting face-to-face interviews with 329 drinkers recruited from randomly selected alcohol outlets in South Los Angeles. The investigators gathered information on the drinkers socio-demographic characteristics, alcohol-use history, drinking patterns, and drinking context. Based on previous research, said Bluthenthal, we know that malt liquor beers, because of price per volume and availability, are likely to be more attractive to lower-income drinkers. In addition, advertising and popular culture references to malt liquor beers are more prevalent in media that are likely to be seen or used by African Americans. In short, south Los Angeles seemed to fit the profile we needed. Malt Liquor Drinking Patterns The sub-sample that reported drinking in the previous 90 days (n297) was 88 percent African American, 72 percent male, and 35 percent unemployed. Compared to regular beer and hard-liquor consumers, malt liquor beer drinkers were: More likely to be homelessMore likely to receive public assistance for housingLess likely to be employedReported significantly higher rates of daily or near-daily drinkingReported more drinks per day on drinking daysReported higher daily average alcohol consumptionMore likely to smoke while drinkingMore likely drink with same-sex friendsMore likely to drink outdoors Drinking More Hazardous Amounts The drinking levels we observed among malt liquor beer consumers were on average higher than the amount of alcohol consumed by individuals who are entering alcohol treatment programs, said Bluthenthal. The study also confirms that malt liquor beers are consumed in potentially more hazardous amounts and settings than regular beers and that grouping malt liquor beer drinkers with regular beer drinkers are likely to result in underestimates of alcohol consumed among malt liquor beer drinkers as well as the consequences of this consumption.

Brave New World Book Review

In Brave New World, Aldous Huxley constructs a futuristic society based on pleasure without moral repercussions, and within it places a few oddball characters to stir up the plot. With eugenics at its core, this novel hearkens back to Shakespeares The Tempest, where Miranda says, O brave new world, that hath such people in it. Background on Brave New World   Aldous Huxley published Brave New World in 1932. He was already established as a drama critic and novelist of such books as Crome Yellow (1921), Point Counter Point (1928), and Do What You Will (1929). He also was well-known to many of the other great writers of his day, including the members of the Bloomsbury Group (Virginia Woolf, E.M. Forster, etc.) and D.H. Lawrence.Even though Brave New World is now considered a classic, the book was criticized for a weak plot and characterization when it was first published. One review even said, Nothing can bring it alive. Along with the poor and mediocre reviews, Huxleys book has also become one of the most frequently banned books in literary history. Book banners have cited negative activities (undoubtedly referring to the sex and drugs) in the book as reason enough to prevent students from reading the book. What World Is This? This Utopian/dystopian future offers the drug soma and other carnal pleasures, while manipulating the people into mind-numbing dependence. Huxley explores the evils of a seemingly satisfied and successful society, because that stability is only derived from the loss of freedom and personal responsibility. None of the people challenge the caste system, believing they all work together for the common good. The god of this society is Ford, if the dehumanization and loss of individuality wasnt enough. A Controversial Novel Part of what has made this book so controversial is the very thing that has made it so successful. We want to believe that technology has the power to save us, but Huxley shows the dangers as well.John claims the right to be unhappy. Mustapha says its also the right to grow old and ugly and impotent; the right to have syphilis and cancer; the right to have too little to eat; the right to be lousy; the right to live in constant apprehension of what might happen tomorrow... By getting rid of all of the most unpleasant things, the society also rid itself of many of the true pleasures in life. Theres no real passion. Remembering Shakespeare, Savage/John says: You got rid of them. Yes, thats just like you. Getting rid of everything unpleasant instead of learning to put up with it. Whether tis better in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles and by opposing end them... But you dont do either. Savage/John thinks of his mother, Linda, and he says: What you need... is something with tears for a change. Nothing costs enough here.

Small Business Development in the United States Essay

Small businesses were once the backbone of the United States economy. After a time these business owners expanded, merged, and bought other businesses. This historic business trend has created some the well know corporations we know of today. One example would be the development of Wal-mart. Today, small businesses operate in the shadows of â€Å"big box† stores. However, small business owners account for more than 90% of, but only less than 5% or 10% of the GDP, â€Å"gross domestic product.† As a manager of a large corporation or a prospective business owner it is wise to be knowladgeble of new competitors, state of the economy, and current management trends. There are trends today that will change everyone’s expecatons of small business†¦show more content†¦During the recession companies downsized on these jobs and are still reluctant to hire for these positions. A small business opportunity would be to start a business that offers outsourced service such as this. A testing business thoroughly tests other businesses’ apps and websites for glitches, flaws, etc†¦New websites or apps usually never get test properly. There is a demand in this field and potential growth in particular niche markets. A mobile salon business is another way to take advantage of the large baby boomer generation that is now senior citizens. More elderly people would rather pay for a salon to come to their house to do their hair and nails. Food truck restaurants are appearing all over. This is no new idea, however this idea as a restaurant is gained a lot of attention since 2012. The investment is way lower and the failure rate is only 10 to 20% as opposed to a brick and mortar restaurant which is 60 to 90%. It is expected this industry will reach 2.7 billion dollars by 2017. Being a software trainer is in more demand these days. With so many sophisticated programs on the market more and more people would rather pay to have someone teach them how to use the program instead of learning themselves with a user manual. Usually an entrepreneur in a startup business like this will hold small workshops. The year 2014 holds signs of economic recovery and growth for small businesses. On average there has been an increase in employment per business whichShow MoreRelatedThe Small Business Administration ( Sba )1236 Words   |  5 PagesAbstract The Small business administration (SBA) was created on July 30, 1953, by President Eisenhower with the signing of the Small Business Act. When it was created, there are some presidents want to stop it and some presidents want to develop it. Therefore, we also can see it active in the United States government on today. In this paper, I will through the background of The Small Business Administration (SBA) to introduce what type of organization is it? What does the organization do? WhoRead MoreThe Benefits Of Small Economic Development1145 Words   |  5 Pagesalthough many banks have programs for affordable housing development. Many large banks and financial institutions provide small business development funding through their partnerships with the Local Initiatives Support Corporation (LISC), which operates throughout the United States. Bank of America, Cambridge Savings Bank, KeyBank, TD Bank, and MT Bank have active programs in their service areas to assist small business creation and community development, either through nonprofit partnerships or throughRead MoreEssay On E-Learning1055 Words   |  5 PagesPerceptions of E-learning by Management Trainees in a Small, Fast-Food Restaurant Small businesses in the United States are significant drivers of economic growth, job creation, wealth, and the embodiment of the â€Å"American Dream† (Chow Dunkelberg, 2011; Valadez, 2012). In 2013, The Small Business Administration estimated there were â€Å"28.8 million small businesses that accounted for 99.7 percent of U.S. employer firms, 33.6% of known export value ($471 billion out of $930 billion), 33.6% of knownRead MorePike Place Market1673 Words   |  7 PagesPike Place Market is a public market overlooking the Elliott Bay waterfront in Seattle, Washington, United States. The Market opened August 17, 1907, and is one of the oldest continuously operated public farmers markets in the United States. It is a place of business for many small farmers, craftspeople and merchants. Named after the central street, Pike Place runs northwest from Pike Street to Virginia Street, and remains one of Seattles most popular tourist destinations. The Market is builtRead More The Small Business Administration (SBA) Essay examples1665 Words   |  7 PagesThe Small Business Administration (SBA) In July of 1953 the United States Congress amended an act called the Small Business Act. Many believed that the essence of the American economic system of private enterprise is free competition. Also, that only through full and free competition can free markets, free entry into business, and opportunities for expression and growth of personal initiative and individual judgment can be assured. Thus, the Small Business Act was amended. In order to carryRead MoreMom and Pop Shops1153 Words   |  5 Pageseffect on small business, but also it has to do with our economy. I plan on the information and graphs I found by researching my information about how the big companies do take over some small business. I will provide a power point presentation in my research paper to also show you more information about my research paper. There is no question that Wal-Mart does cause some mom-and-pop shops to fail. However, those failures are entirely compensated for by the entry of other new small bu siness. I am alsoRead MoreThe Role Of Value Added Tax In The UK701 Words   |  3 Pageson national economic development. After Income Tax and National Insurance, value added tax has become the third largest source of income for the British government. Value Added Tax is referred to as VAT. Its predecessor was Purchase Tax in the United Kingdom. And the government began to change to Value Added Tax officially in April 1973. Since January 4, 2011, the standard value added tax of the UK was increased from 17.5% to 20%. Value added tax applies to imports, business transactions and servicesRead MoreImmigration And The United States870 Words   |  4 Pagesimmigrants should allow into the USA is important to the country’s development. Immigration to the USA should increase for several reasons. One reason immigration should be increased in the USA is many immigrants start new business and contribute to the American economy development. Immigrants are important for the American economic, strength and development. For instance, if an immigrant who comes from Asia and he opens a small Asian restaurant, and hire more employees to facilitate his restaurantRead MoreNon Immigrant Visas Should Be Legal1501 Words   |  7 Pagesare required to have a Bachelor’s degree or the equivalent in what is described as a field of human endeavor. Fields such as engineering, medicine, business, technology, and law qualify. While there is a cap of 65,000 issued visas per fiscal year, the Center for Immigration Studies estimated that the actual number of H1-B workers in the United States was somewhere between 650,000 and 700,000 as of September, 2009 due to various exemptions and renewals.. Universities, non-profits with universityRead MoreSuccess Of Friend Z s A Regional Based Coffee House1648 Words   |  7 PagesThe success of Friend-Z s, a regional based coffee house in the United States, is in its tenth year of business. The small business venture, which began as a cooperative college project, has grown into one of the best coffee houses on the college scene. Friend-Z s success has sparked the interest of its partners to take their small business to the next level by expanding into the global market. Competing globally would allow Friend-Z s Coffee House to take advantage of a larger customer base,

Adidas Marketing Plan Free Essays

Adidas is the number two sporting goods maker in the world, second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas, Reebok, newly acquired in 2006, and TaylorMade, well known on the Pro Am Golf Tour. We will write a custom essay sample on Adidas Marketing Plan or any similar topic only for you Order Now (Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent Website), it has been unsuccessful in penetrating the young hip-hop crowd. With a generation that has grown up with i-pods, blogs and video games, Adidas is looking to appeal to his younger generation through technology that they have become used to using. (Marina, 2009) Adidas 1, claimed to be the world’s first computerized smart shoe, went on sale March 18, 2005. Adidas has long focused on being the footwear for sports and high performance with its core base being sports. According to the Adidas Group 2008 Annual Report, the company targets three brands: sports performance, sports heritage and sports styles. It’s known for its technological innovation and cutting edge design, with its mission being to challenge and lead through creativity. Adidas has positioned itself as a leader in professional and competitive sports, notably soccer, basketball, and running. As the technology permeates everyday life, Adidas hopes to live up to their changing expectations and deliver the best consumer experience through using creative new initiatives including interactive fitting footwear for peak performance and fit. With that focus on technological innovation, Adidas is going high tech, with everything from high tech sneakers, high tech virtual stores, and high tech promotion. This high tech is not just for show or glitz. It has a purpose – to deliver the best fitting, and best performing footwear tailored to the consumer’s individual needs. Adidas is hoping the high tech approach will eliminate potential customer dissatisfaction through virtual fitting. This eliminates producing shoes that don’t fit properly or perform well. It also leads to the best fit for the best performance out of footwear, something desired by professional or amateur athletes, as well as anyone embarking upon a running or fitness program. Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there’s also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market. With an emphasis on fitness in today’s world, Adidas must create an image that Adidas footwear excels for everyone who is looking to improve their health. The goal is to maintain its traditional base as well while developing a technological environment that will broaden appeal to a younger consumer. Adidas’ strategy is to come up with a technology that meets a consumer need – excellent fitting footwear that has top notch performance. By having technology where one is not just fitted for the footwear, but also can gauge them for exact pressure and running posture, the company continues to follow its positioning as being the world’s favorite footwear for sports, and setting the pace for their footwear to meet their customer’s performance needs. The company is taking that image to its traditional promotional use of television and print advertising, as well as its exclusivity banners at major sporting events, especially European soccer matches. It also has made deals with professional football players and the New York Yankees to endorse Adidas. The company is the official sponsor of the 2008 Beijing Olympics that will reach millions, billions, and potentially open up strong Chinese Markets, and renew interest in sports performance which will lead to increased sales Adidas is distributed in corporate stores, throughout the web, high end sporting stores, the internet, and more limitedly in sporting goods stores throughout the US and Europe. It is also rethinking its distribution practices after last year’s purchase of Reebok and will close Reebok sports apparel and sneaker distribution centers in Massachusetts, Tennessee and Kentucky, and move those operations to an expanded center in South Carolina. Spartanburg was chosen for the two brands’ consolidated distribution center in part because it’s close to the two brands’ product shipping locations and to many customers (The Associated Press, 2008) Adidas high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution, and taking customer service to a new level, beyond satisfaction to delight, thus trying to obtain return and possibly ifetime customers, something that would be very profitable for the company. The company can benchmark its success by measuring sales, web traffic to its innovative color based on-line advertisements that never mention the product, the number of downloaded pod casts and the number of visits to their Paris high-tech store. Works Cited http://usatoday30.usatoday.com/money/industries/2005-03-02-smart-usat_x.htm How to cite Adidas Marketing Plan, Essay examples

Money spent on research is almost a good investmen Essay Example For Students

Money spent on research is almost a good investmen Essay t, even when the results of that research are contMoney spent on research is almost a good investment, even when the results of thatresearch are controversial. Here we are talking about a good investment on a controversial research. A good investment is something where we get good returns. Research has always been a good return as it throws light on some of the hidden information. In this fast growing world information is power as well as key to success. Research is an active, diligent and systematic process of inquiry in order to discover, interpret or revise facts, events, behaviors, or theories, or to make practical applications with the help of such facts, laws or theories. Investing money on such a thing always proves to be fruitful. The success or failure of a research is measured as how much it is going to help the mankind. But in the end whatever is the result I think we all get a better picture and become aware of some information which was hidden from us. Ultimately once people come to know about the research then these people only decide whether it is a controversy or not. Looking into some of the controversial researches till date The Human Cloning Successfully created cloned human embryos for the purpose of extracting their stem cells. Those are the building block cells that ultimately develop into all specialized cells and tissues of the human body. This in itself has two sides one it has enormous life saving potential, people can be cured from a range of diseases from diabetes to Parkinsons to Alzeimers and the other side is the reproductive cloning, which is the effort to produce a human child or baby. Being in a controversy still this proves to give a new hope and life to the people suffering from diabetes, Parkinsons or Alzeimers to name the few. Investing money in something which is for the better of the mankind in itself can be appreciated highly. What can be a better return than bringing smile on millions of faces. But at the same we should not ignore the other side of the coin which can prove of going against the nature and feelings of the m ass of producing a human child from cells. In these cases we should know to draw a line between what needs to be followed and what not. Another controversial issue to be looked at is the Animal testing where people have invested huge amount of money to cure some life taking diseases. We have come up with lots of vaccines against diseases like rabies and measles and other drugs, like penicilins to save many human lives. But at a place where we are heading towards advanced medical technology we should also think whether we are acting as barbarians causing pain and distress for the animals involved, which usually results in their death. In such cases we should come up with a neutral way of investment which will prove to be a benefit for both humans and the animals. Controversy is an important part of an scientific practice. This is a part of the process by which society understands and comes to grip with scientific progress. In some cases, moral and ethical questions surround scientific issues, as in the controversy over the management of genetic information. For example, in Iceland widespread genetic screening and the unique history of the island combine to produce a database of genomic information that will be very useful for learning more about human development, physiology and disease. Research contoversies push the process of scientific investigation forward by highlighting the absence of information on a particular point. Raising awareness of the question, the debate sparks further, which ultimately improves our understanding on that particular topic. This dynamic aspect can surprise many students and encourage a deeper, more compelling engagement with scientific topics. In doing so, people themselves can become knowledgeable participants in debates over controversial researches and whether that comes out to be a good investment.